Lagadelic is an annual local music and arts festival held in Laguna Beach, founded and hosted by local band: "Spliffriff". I was brought on to develop a cohesive visual identity for the 2025 event, helping establish a distinct brand that could grow alongside the festival.
Working collaboratively with Spliffriff, I developed the festival’s branding and visual direction while designing a range of marketing materials, merchandise, and on-site event infrastructure. The project was an exciting opportunity to help shape the personality of a growing community event—from its visual identity to the physical and promotional elements that bring the festival experience to life.
Poster design for event
Lineup schedule
Artist spotlight
Shirt design
Beer can design
QR code sticker for tickets
Lagadelic Lager cans on stage
Stage backdrop
Me ripping in front of backdrop
Guy dressed like wizard mascot I came up with
