For the Waylon Jennings x Seager Company collaboration, I created the full collection of apparel graphics, blending the legacy of one of country music’s most iconic artists with Seager’s modern Western identity.
Working from archival assets provided by the Waylon Jennings estate, I developed new artwork and designs that felt authentic to Waylon’s story while giving the collection a distinct Seager perspective. The result was a collection that successfully bridged music, heritage, and Western culture. It became one of the brand’s best-selling collabs.
